Steve Jobs Essay - 4 Is Study - 1513 Words

Nathan Girard 9/27/2011 Is Steve Jobs a Leader or a Manager? John Sculley former CEO of both PepsiCo amp; Apple states that the differences between leadership and management is; â€Å"Leadership is often confused with other things, specifically management. Management requires an entirely different set of skills. As Sculley sees it, leadership revolves around vision, ideas, direction, and has more to with inspiring people as to direction and goals than with day-to-day implementation†¦One can’t lead unless he can leverage more than his own capabilities†¦ You have to be capable of inspiring other people to do things without actually sitting on top of them with a checklist-which is what management is and not leadership. There s no doubt†¦show more content†¦We do it ourselves and we spend a lot of time at it. I ve participated in the hiring of maybe 5,000-plus people in my life. So I take it very seriously. You can t know enough in a one-hour interview. So, in the end, it s ultimately based on your gut. How do I feel about this person? What are they like when they re challenged? Why are they here? I ask everybody that: Why are you here? The answers themselves are not what you re looking for. It s the meta-data. No less an authority than Jack Welch has called Jobs the most successful CEO today. Jobs, at age 53, has even become a global cultural guru, shaping what entertainment we watch, how we listen to music, and what sort of objects we use to work and play. He has changed the game for entire industries. Jobs is also among the most controversial figures in business. He oozes smug superiority, lacing his public comments with ridicule of Apple s rivals, which he casts as mediocre, evil, and - worst of all - lacking taste. No CEO is more willful, or more brazen, at making his own rules, in ways both good and bad. No CEO is more personally identified with - and controlling of - the day-to-day affairs of his business. Even now, Jobs views himself less as a mogul than as an artist, â€Å"Apple s creator-in-chief.† He has listed himself as co-inventor on 103 separate Apple patents, everything from the user interface for the iPod to the support system for the glass staircase used inShow MoreRelatedLeadership Is An Efficient Process899 Words   |  4 Pagesleadership; in this a leader has the complete authority and control of decision making. Bureaucratic leadership; flexibility exists in this type of leadership, in such style every follower has his voice that is to be listen, authori ty is divided. Charismatic leadership; in this type leader inserts its power to its employees by giving them passion. Transformational leadership; in this type, communication is the main focus, leaders and employees have common vision, by communication the leaders try to transformRead MoreSteve Jobs Leadership Style Before Reading The Article1292 Words   |  6 PagesHow would I have described Steve Jobs’ Leadership style before reading the article? I have to say that I did not know much about Steve Jobs before I read the article; however, I do know that when he had an idea he took it and he developed it to its full potential. He s been hailed as a genius and the greatest CEO of his generation. I have heard that he was a high-maintenance supervisor who demanded excellence from his staff and was known for his blunt delivery of criticism. He was a very talentedRead MoreMaslows Hierarchy of Needs Theory1595 Words   |  7 PagesContents INTRODUCTION 2 MOTIVATION 3 MASLOW’S HIERARCHY OF NEEDS THEORY 4 INFORMATION OF THE COMPANY 5 APPLE COMPUTERS,INC 5 INFORMATION ABOUT THE COMPANY’S MANAGER 6 STEVE JOBS 6 STEVE JOBS LEADERSHIP STYLES AND MOTIVATION TECHNIQUES 7 CONCLUSION 9 REFERENCES 10 â€Æ' INTRODUCTION In this section ,we will discuss about the topics motivation, motivation theory.Motivation is defined as the interaction between person and the situation.For attaining goalRead MoreThe Right Job1332 Words   |  6 PagesIdeal Job 1 My Ideal Job Myself Ââ€"My Work Environment Ââ€" My boss. Jimmy Ho Ideal Job 2 The right job is including the people you will be working with, growth opportunity, working environment, and leader of that organization. To understand what work would be ideal job, I really do have to understand myself first then my work interests, work motivators, my personality preferences of working environment, leader of that organization, as well as my personal and professional values. ThereRead MoreSteve Jobs : A Visionary Leader1632 Words   |  7 Pagesparagraphs, I will demonstrate how Steve Jobs was a visionary leader. I will also prove Steve Jobs was an unethical leader. Lastly, I will give personal examples of how I have experienced the same leadership approaches and how I responded to them. Finally, I will summarize what I have learned. Visionary Leader Steve Jobs was a visionary leader because he empowered his employees and inspired them to achieve greatness. Steve co-founded Apple Inc. with his good friend Steve Wozniak in 1976. They startedRead MoreWhat Makes A Good Manager?1053 Words   |  5 Pagesfirm s manager or the company s success. Why is this so? The simple reason that he/she is a planner, supervisor and responsible for the firm s worker comes to successfully implement what determines the profitability of the firm. Some people are born leaders, others are further studying the art of management. What should be the manager? Many of these qualities of a good manager should possess, it is necessary for the management activities. The three most important things that a good manager shouldRead MoreUnderstanding Leaders And Managers : Leadership And Management1615 Words   |  7 PagesUnderstanding Leaders and Managers In today’s business world employees, industries, and consumers look toward company leaders like Steve Jobs (Former Apple CEO), Anne Mulcahy (Former Xerox CEO), Jeff Bezos (Amazon CEO), Elon Musk (Former PayPal CEO), and Eric Schmidt (Goggle CEO) to understand the dynamic roles of leadership and management. These two allusive terms have inspired a great deal of conversation, articles, and books full of material about their true meanings. These two words have alsoRead MoreThe Success Of Steve Jobs1437 Words   |  6 PagesSteve Jobs by Amelia-Norzamini | studymode.com In this ever growing, rapid developing world as we can see today, there are many different successful leaders. As we know it, leaders are humans just like everyone else. How did they manage to stand out from the crowd? What did they do to achieve great success for an organization? As of all the successful leaders in the world, Steve Jobs is one of the successful leaders that managed to achieve great success for an organization. Therefore, Steve JobsRead MoreLeadership Is An Important Element Of The Management Function Essay983 Words   |  4 Pages1 Steve Jobs CEO, Apple Introduction Leadership is an important element of the management function. Leadership involves ability to integrate human resources and firm’s goals. Different situations may warrant different kinds of leadership. A business leader knows how to motivate people, accomplish goals, and get things done quickly. Leaders act as middlemen between employees and organization s objectives. Leaders reveal attributes of courage, creativity, and entrepreneurial energy. Strong leadersRead MoreInterview I Thought Of My Pastor Who Is A Great Woman Of Faith And Community Leader1675 Words   |  7 PagesWhen looking for a leader to interview I thought of two people one my pastor who is a great woman of faith and community leader. The other person is a woman I meant on a mission trip over 4 years ago by the name of Lisa she has a heart for youth especially the ones that have been forgotten by society. I decide to go with Kelly the owner of Cats and Dogs electronics in north Philadelphia. Kelly is m aking a major impact in youth lives that has aged out of the foster care system. Many youth now

Definition of Relief in Geography

In geography, a locations relief is the difference between its highest and lowest elevations. For example,  with both mountains and valleys in the area, the local relief of Yosemite National Park is impressive. A two-dimensional relief map displays the topography of a given area. Physical relief maps actually have raised areas that represent different elevations. (You may have seen them in school.) However, if youre going for a hike, theyre not very practical to carry in your pocket. Flat Maps Flat maps represent relief in a variety of ways.  On older flat maps, you may see areas with lines of various thickness to represent variations in the steepness of locations. With this technique, known as  hachuring, the thicker the lines, the steeper the area. As mapmaking evolved, hachuring was replaced by shaded areas that represented variations in the steepness of the land. These types of maps may also show altitude notations at various locations on the map to give viewers some context. Differences in elevation on flat maps can also also be represented using different colors—usually lighter to darker for ascending elevations, with the darkest areas being the farthest above sea level. The drawback with this method is that contours in the land dont show up. Reading Topographic Maps Topographic maps, which also are types of flat maps, use contour lines to represent elevation. These lines connect points that are at the same level, so you know that when you travel from one line to another, you are either going up or down in elevation. The lines also have numbers on them, specifying which elevation is represented by the points connected by that line. The lines maintain a consistent interval between them—such as 100 feet or 50 meters—which will be noted in the maps legend. As the lines get closer together, the land becomes steeper. If the numbers become lower as you move toward the center of an area, they represent the site of a depression and have hash marks on them to distinguish them from hills. Common Uses for Topographic Maps Youll find topographic maps in sporting goods stores or online sites that cater to outdoor enthusiasts. Since topographic maps also display water depths, locations of rapids, waterfalls, dams, boat ramp access points, intermittent streams, wooded marshes and swamps, sand vs. gravel beaches, sandbars, seawalls, breakwaters, dangerous rocks, levees, and mangroves, they are extremely useful to campers, hikers, hunters, and anyone going fishing, rafting, or boating. Topographic maps also show aboveground and buried pipelines, as well as utility and telephone poles, caves, covered reservoirs, cemeteries, mine shafts, open-pit mines, campgrounds, ranger stations, winter recreation areas, and dirt roads that likely wont appear on your basic roadmap. While topography refers to land, a chart that shows the varying depths of water is called  a bathymetric  chart  or  map. In addition to showing depths with lines as on a topographic map, these types of charts may also show differences in depths via color-coding.  Surfers might review bathymetric charts of beaches in order to locate places where waves are likely to break bigger than in other areas (a steep ascent in proximity to a beach means larger waves).

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Descriptive Essay Brand Wagon - 1589 Words

Kyleigh Yow Dr. Berberyan English 101.10 11 September 2017 Brand Wagon Walking down the hallways at school or down the streets of town, one has no trouble spotting brands such as Coach, American Eagle, and sometimes even Supreme or Yeezy. Brands like these can be seen everywhere! They may be depicted on the cover of a magazine or worn by famous idols. Just as frequently these images are plastered all over social media. Indulging in the lavish things are a regular among humans. Everyone wants to treat themselves - to be â€Å"with-it†. People take double shifts and wait in ridiculously long lines for these new cool items. As soon as they are available online stores sell out – such as the case with Yeezy’s which are virtually impossible to†¦show more content†¦In America, as well as an abundance of other countries, people are very understandably concerned with appearance. In today’s time, being critiqued based off appearance at a job interview, by a potential mate, or even by the friends one has is sad ly not a foreign ordeal. In a fairly abrasive article written by Hadley Freeman, from The Guardian, Freeman explains in short that folks wear brand names for three reasons: they are flaunting their feathers, they do not realize they are being used as a form of brand advertisement, and they are paying solely for the label (Freeman 1-3). As far as appearance is concerned, Freeman raises some exceptional points on the topic. A brand becomes a status symbol in the eyes of many. In such a judgmental society, many will do whatever they can to get a â€Å"leg-up†. Flaunting a logo can symbolically exert wealth and prestige and people will view this brand and advertisement as such. Truth be known, when Freeman mentioned that people only payed for the logo of brand names, she was correct. Elisabeth Leamy, from ABC News, sheds some light on the true difference in quality from many varied brands. While some brands were a slightly higher quality than their cheaper counterpart, many were not (Leamy 11). The main difference found between one ninety-five dollar t-shirt and the equivalent seven dollar t-shirt from a cheaper brand was the name on the label. The more expensiveShow MoreRelated4ps Marketing8709 Words   |  35 PagesChapter 10: Crafting the Brand Positioning GENERAL CONCEPT QUESTIONS Multiple Choice 1. As part of the strategic brand management process, each company and offering must represent a distinctive ________ in the mind of the target market. a. promotion b. cell c. big idea d. ad e. organizational concept Answer: c Page: 309 Level of difficulty: Medium 2. All marketing strategy is built on STP—segmentation, targeting, and ________. a. positioning b. product Read MoreLogical Reasoning189930 Words   |  760 Pagesprobable good consequences of each action and the probable bad consequences while weighing the positive and negative impact of each consequence. It’s a kind of cost-benefit analysis. Exercises 1. Columbus Day is an American holiday. Write a short essay that weighs the pros and cons and then comes to a decision about whether there should be more or less public celebration (by Americans and their institutions) on Columbus Day, October 12. Here is some relevant background information to reduce yourRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesPHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Copyright  © 2010 by Temple University All rights reserved Published 2010 Library of Congress Cataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas for the American Historical Association. p. cm.—(Critical perspectives on the past) Includes bibliographical references. ISBN 978-1-4399-0269-1 (cloth : alk. paper)—ISBN 978-1-4399-0270-7Read MoreHuman Resources Management150900 Words   |  604 Pagesthe jobs. During the interview the individuals are also asked about their thoughts and feelings during each of the described events. 4. Using the behavioral events, the facilitator develops detailed descriptions of each of the competencies. This descriptive phase provides clarity and specifics so that employees, supervisors, managers, and others in the organization have a clearer understanding of the competencies associated with jobs. 5. The competencies are rated and levels needed to meet them are

The Are You Born - 760 Words

1.Where were you born? I was in the United States of America in Gary, Indiana. I was born in the United State of America in Gary, Indiana. My grandparents were born in United States of America in Gary Indiana. 2.What is your ethnic affiliation and how strong is your ethnic identity? My ethnic affiliation is African American. My ethnic identiy is very strong ethnicity and we as African American stays together. We have many outings in which we stick together such as family reunion, parties, and always pray together. In family reunion, we does many dance routines such as Cha Cha Slide, D-low shuffle, Juke Slide, and eltrectic slide. In parties, we celebrate in tradition to our ethnicities is every 1st birthday, 16th Birthday, 18th Birthday, 21st Birthday, 25th birthday, and the 50th birthday which is the golden birthday. Within the birthdays and family reunions we celebrate, we always praise God and thank him every time we celebrate. 3.Who are your major support people: family members, friends? My major support people are my family members. My family members support every decisions that I made throughout my life even if they did not agree with it. My family is the only one I can count on with supporting me especially my mother. My mother always know what best for me and always tell me pray about it. I live in ethnic community which is pronioity African American. 4.How does your culture affect decisions regarding medical treatment? My culture affect decisions regardingShow MoreRelatedLeadership Is Not A Skill That You Are Born With886 Words   |  4 Pages1. Leadership is not a skill that you are born with. It is created by one’s life experiences and influences from others around them. We learn from both the good and bad examples that are presented to us in our lives from the earliest of our years. When I was a three year non-rate reporting to my new duty station the USCGC Hatchet in Galveston Texas, my expectations were that it was going to be a hard job. What I did not expect was that I was about to learn how not to be a leader from my BoatswainsRead MoreThe Odds Of You Being Born As You Are Slim1390 Words   |  6 PagesThe odds of you being born as you are slim to none. Each person is an evolutionary miracle. Our ancestors had to overcome the odds against them in order to survive. Each couple in our ancestry line had to meet at a perfect moment in time, seduce each other, and mate in order for you to be here today. It’s no question that life is competitive especially when it comes to finding a mate. Like all species, the most attractive are the most successful, so it makes sense that jealousy might rear its uglyRead MoreLeadership Is Not A Skill That You Are Born With884 Words   |  4 PagesLeadership is not a skill that you are born with. It is created by one’s life experiences and influences from others around them. We learn from both the positive and negative examples that are presented to us in our lives from the earliest of our years. When I was a three year non-rate reporting to my new duty station the USCGC Hatchet in Galveston, Texas, my expectations were that it was going to be a hard assignment. What I did not expect was that I was about to learn how not to be a leader fromRead MoreRacism Is Not A Thing That You Are Born With Racism1246 Words   |  5 PagesOne world many colours â€Å"Racism is taught in our society; it is not automatic. It is learned behaviour toward persons with dissimilar physical characteristics.† (Alex Haley) Racism is not a thing that you are born with, racism is something which is learnt through the language of the society around you. Harper Lee in her book To Kill a Mockingbird explores with the irrationality of adult attitudes to race and class in the Deep South of the 1930s. In this novel it is seen that racism is taught it isRead MoreFamily Is Transformative. As An Individual You Are Born1928 Words   |  8 Pages Family is transformative. As an individual you are born into a group of people that will care and look out for you, if that happens to be your case. If not, your family will be a person or a group of people that claim to know you since birth therefore they are family. Whatever the case might be in regards to your upbringing, this family of yours is the defining factor within your life. When born, weâ₠¬â„¢re abruptly brought into a group of people with set ideas and ways of thinking. As a childRead MoreWhen You Are Born a Hermaphrodite Essay1299 Words   |  6 Pagesof being born with both sex organs has existed for a long time. In past years, these individuals that were born with both sexes lived normal lives until science started evolving and deciding upon what is socially acceptable and what is not. Not long ago did such condition became known to the public by scientists who were trying to determine sexual identities. As medicine gradually became more modern, surgical procedures began to determine the sexuality of many individuals who were born with bothRead MoreLeaders Are Born, And You Can Not Develop A Leader1180 Words   |  5 Pagestage of True Leaders. What Is Leadership If you get a number of people together, you get many different views and comments. Often you hear that Leaders are born, and you can not develop a leader. I believe this is a major fallacy in the thought process of developing a leader. The military and to a lesser extent businesses have been developing leaders for years. I like the definition that I learned in the U.S. Army over 30 years ago, it has been updated, but their definition of leadership is:Read MoreHow Leadership Is Not Something You Are Born With Nor1594 Words   |  7 PagesWe’ve learned that leadership is not something you are born with nor is it something that is found in one’s personality, leadership can be learned but effective leadership comes not only from how a person lead but why they lead. In this course we’ve discussed Jesus’ leadership skills many times, we’ve discussed how his personality drew people in and how is behavior was unlike any leader at the time, which probably m ade his leading so appealing, but another aspect of his leadership was his mind andRead MoreWhy Leaders Are Not Born? What Is Problematic For You Personally?853 Words   |  4 Pagesoutcomes. What has worked? What is problematic for you personally? As I am paving my career path for a higher responsibility in the future, I have come to a realization that a higher education is the key to a better tomorrow. I believe that leaders are not born, they are made. Leaders are those that truly understand themselves and understand the various elements of human nature. Communication is the most telling trait of an effective leader; if a leader can empower followers to clearly understandRead MoreEssay on Entrepreneurs Are Born Not Made - What Do You Think?806 Words   |  4 Pagesâ€Å"ENTREPRENEURS ARE BORN, NOT MADE† What do you think? When we talk or debate about if the entrepreneurs are born or made, we need to think about what makes an entrepreneur, what are his objectives as an owner of a business, what should be his main skills and what kind of challenges and tasks he needs to face when running out a company. The word entrepreneur, originally from the French verb â€Å"entreprend†, means â€Å"to undertake†. An entrepreneur is the person who undertakes a business. He is someone

Piracy Essay Example For Students

Piracy Essay What is PiracyThe term software piracy covers different activities: illegal copying of programs, counterfeiting and distributing software even sharing a program with a friend. Its important to understand the different software piracy channels, not just to comply with the law but also to protect against bigger economic problems like lost revenueand lost jobs. OEMs and ResellersJust because the disk says Microsoft or the software came preloaded on your PC, doesnt guarantee its legal. Learn how pirated software is distributed. Copying and CounterfeitingIt starts with one legitimate, licensed copy of the software, then escalates from there. We will write a custom essay on Piracy specifically for you for only $16.38 $13.9/page Order now Internet PiracyThe sale of software over Web sites and Auction sites is common and easy, making the Internet the perfect vehicle for counterfeiters. Learn how to protect yourself now. How Piracy Impacts YouPirated software hurts everyonefrom the software developers, retail storeowners, and ultimately all software users. Consumers are at RiskPirated software directly impacts consumers because: It often lacks key elements and documentation, and it always carries no warranty protection or upgrade options. These untested, counterfeit discs may be infected with viruses that will damage your hard drive and may cripple your entire network. If they copy software at work, users put themselves and their company at risk by pirating a product protected by copyright laws. Economic LossesWhen you purchase counterfeit software, youre supporting disreputable companies, not tax-paying, legitimate businesses that provide jobs and salaries to good citizens. The profits from these sales of counterfeit software dont help expand the economy by providing jobs, taxes, and wages, and there is a good chance the profits are funding additional illegitimate businesses. Legitimate companies never receive any funds from the sale of counterfeit software, and frequently this loss of revenue leads to layoffs for workers in all related industries, from manufacturers to resellers. So, as you can see, purchasing counterfeit software doesnt only impact software manufacturers, it impacts everyone. Innovation is SlowedIntellectual property is the ownership of ideas as well as the control over the tangible or virtual representation of those ideas. Software is intellectual property, as are books, movies, and music.Like music performers and authors, software developers use copyright laws to protect their work and their investment in the field. The theft of intellectual property thus eliminates the resources used to develop newer and better products. Taking ActionIn an effort to level the playing field for honest resellers, Microsoft is taking legal actions against repeat offenders. Microsofts Anti-Piracy Business Desk is a program designed to assist resellers who believe that they have lost a significant amount of business as a result of competitors selling counterfeit software.Consumers can take action by educating themselves on the different forms of piracy and reporting suspected software piracy offenders. Did you know A study commissioned by the Business Software Alliance in 2000 found that 24 percent of the business software applications installed on PCs in the U.S. were pirated. In 2000, 118,000 people lost their jobs and $5.7 billion in wages were lost due to software piracy. If piracy were eliminated in the U.S. and reduced abroad, it is estimated that the industry would produce an additional 1 million jobs by 2005 and contribute $25 billion in tax revenues. Regions of the US with the lowest population density tend to have the highest piracy rates. The Pacific states in the US experienced the highest retail dollar loss $2.1 billion in 2000 alone. What is Piracy Copying and CounterfeitingTwo of the most common forms of software piracy areEnd-User Copying: friends loaning disks to each other, or organizations underreporting the number of software installations they have made. Counterfeiting: large scale duplication and distribution of illegally copied software. .u37f716dfc6a601a4e03042c7496d837c , .u37f716dfc6a601a4e03042c7496d837c .postImageUrl , .u37f716dfc6a601a4e03042c7496d837c .centered-text-area { min-height: 80px; position: relative; } .u37f716dfc6a601a4e03042c7496d837c , .u37f716dfc6a601a4e03042c7496d837c:hover , .u37f716dfc6a601a4e03042c7496d837c:visited , .u37f716dfc6a601a4e03042c7496d837c:active { border:0!important; } .u37f716dfc6a601a4e03042c7496d837c .clearfix:after { content: ""; display: table; clear: both; } .u37f716dfc6a601a4e03042c7496d837c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u37f716dfc6a601a4e03042c7496d837c:active , .u37f716dfc6a601a4e03042c7496d837c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u37f716dfc6a601a4e03042c7496d837c .centered-text-area { width: 100%; position: relative ; } .u37f716dfc6a601a4e03042c7496d837c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u37f716dfc6a601a4e03042c7496d837c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u37f716dfc6a601a4e03042c7496d837c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u37f716dfc6a601a4e03042c7496d837c:hover .ctaButton { background-color: #34495E!important; } .u37f716dfc6a601a4e03042c7496d837c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u37f716dfc6a601a4e03042c7496d837c .u37f716dfc6a601a4e03042c7496d837c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u37f716dfc6a601a4e03042c7496d837c:after { content: ""; display: block; clear: both; } READ: Child Abuse EssaySharing software with friends seems like no big deal, and theres no way it has anything to do with large-scale counterfeiting operations, right? Wrong. Both activities violate copyright laws and put the software users, including you, at considerable risk. End-User CopyingSimple unlicensed copying by individuals and businesses is one of the most common types of software piracy. End-user copying also includes:Installing software on more company computers than you have licenses for Informal disk swapping among friends and associates All of these activities are illegal and put users at risk because they do not have the license to use the software. CounterfeitingCounterfeiting is the large-scale illegal duplication and distribution of software. Many counterfeiting groups are linked to organized crimeand they counterfeit and package the software using sophisticated techniques. The packaged software is then sold as imitation legitimate software. When produced at large volumes, counterfeiting is a sophisticated criminal activity. Software piracy has become a link in money laundering schemes that in turn fund and promote weapons smuggling, gambling, extortion, and prostitution.As the technology used by counterfeiters advances, even sophisticated consumers are often unable to distinguish legitimate software from counterfeit. The rising popularity of shopping on the Internet has increased the potential for deception since you cant see the product in person until it arrives at your doorstepif it arrives at all. Dont be fooledCounterfeiters often attract customers with extremely low price offerings. What you wont find mentioned in their marketing literature, however, are the risks they pass on to consumers. If the price seems too good to be true, it probably is. Consumers who acquire counterfeit software get:Untested software that may have been copied thousands of times over, potentially containing hard-drive-infecting viruses No technical support No warranty protection No legal right to use the productAll for an unbelievable price. Counterfeit software can so closely resemble genuine software that even resellers have been duped into buying and distributing it to their customers. By educating yourself with the built-in security features of Microsoft software, you can protect your software investmentand your computer system.For photos and additional information, see the Microsoft How To Tell Web site and the Piracy Software Management Guide. Counterfeiting FactsSoftware counterfeiting threatens the ability of the industry to maintain its significant contribution to the U.S. economy. According to a 2000 software piracy study by International Planning ; Research Corp., software piracy resulted in the loss of 118,026 jobs in the United States, nearly $1.6 billion in tax revenues and $5.6 billion in wages. In the year ending June 2001, nearly 2.7 million units of counterfeit Microsoft software and hardware were seized worldwide, with an estimated retail value of over $781 millionthe result of dozens of legal actions worldwide. The largest seizure of Microsoft software to date occurred on November 9, 2001 when over $60 million in software was seized. In the 18-month undercover investigation run by the Customs Service, Microsoft investigators worked with the Southern California High Tech Task Force, to interrupt a major counterfeit software distribution pipeline that moved containers of counterfeit software and other illegal c omponents by ship from Taiwan through the Port of Los AngelesWords/ Pages : 1,147 / 24

Strategic Business Management Brand Name and Awareness

Question: Discuss about the Strategic Business Management for Brand Name and Awareness. Answer: The CEO Will Dean of the company Tough Mudder has outlined a long term strategy for the company in which the CEO wants to take the brand awareness and brand name of the company Tough Mudder to level where it becomes a household. This commonly refers to establishing the brand name as the most popular and the most challenging of all in the endurance athletics business. The promotional endeavor of the company has been observed and what has been gathered from the observed is that the company is keen on promoting its business in almost all kinds of level depending on age groups, professions, and cultural groups (Ansoff, 2009). The obvious example is the Wounded Warriors initiative which the company has undertaken from the year 2010 onwards. This kind of initiative shows that the company is keen on promoting its brand name and business in almost every bit of opportunity they find. Analyzing the companys recent promotional activities such as their collaboration with General Mills and other consumer based goods companies it can be evidently assumed that the company is its very own strategic plan to establish its brand name as an irrefutable entity in the endurance athletics and sports entertainment business. The strategy adopted by the Tough Mudder in the course of promoting their business as the best and the most challenging endurance athletics, has gained a significant amount of success over the years. The reason behind this success that tough Mudder has gained out of their business endeavors is the result of perceptive strategic planning, meticulously planning every event and operations, designing their products charily, and of course through an fanatical pursuit on bringing to the customers and participants an experience which they would not soon forget and would love to come back for more (Dess and Miller, 2003). This led the company to promote a prolific customer retention initiative, which did not only retained a large proportion of its existing customers but also through word of mouth advertisement from these customers it attracted even more customers. This process went on in a chain method and the led the company achieve a massive figure of more than one million participants acr oss the world and generating a substantial amount of five million dollars out of such events. Another important reason behind the success which the company has gained is that the unrelenting response they have given to their customers. The company exclusively focuses on responding to the feedback left by the customers and meticulously following on their endeavors based on the feedback they receive. This endeavor aids the company to a great extent as the particular endeavor develops a kind of sense of trust between the company and its customers, this is as, the customers receive the response from the company they take it as a sign from the company which shows that the company looks after its customers (Dodgson, 2012). This is turn results in heightened customer retention and further results in the success of the strategies the company incorporated in its business undertakings. It is evident that the brand name of Tough Mudder is justified as the company is the best and the most popular name among the sports athletes who crave for challenging endurance athletics. This is largely due to the reason that the company not only organizes endurance athletics events across multiple locations and multiple nations but also encourages the participants to muster their survival instincts. As per the observation made on the case study the company brings to its customers a unique kind of experience which obviously defines the company (Friesl and Kwon, 2016). A company is known for the product or service it specializes in for instance, the name Motorola paints a picture of cell phones in the minds of the people, likewise, when the people hear the name Tough Mudder their instincts tell them the subject would consist of endurance athleticism. Therefore, the sense of identity we know who we are and what we stand for which the company has adopted, fits perfectly to the company s typical nature. This sense of identity of the company also defines the company and perfectly complements the strategies that the company has undertaken in promoting its business. This largely due to the reason that the company has over the past years introduced unique set of strategic planning for the growth of their business like planning their products and events based on customer perspectives, which demonstrates their uniqueness and capability to develop and introduce matchless stratagems which would sustain the brand reputation the company has generated over the years (Godet, 1989). Corporate and competitive strategy distinction A corporate strategy can be essentially defined as the kind of strategy a company adopts for carrying out their business operations. Based on the case study the corporate strategy of Tough Mudders can be said to be the methods that the company implements in their course of accomplishing business goals such as partnering, gathering sponsors, and establishing management structure. In this context the typical companys mission and vision are defined which includes elaborating the point of view of the company the maxim on which the company stands (Wheelen and Hunger, 2008). In comparison, a competitive strategy is typically the strategy which the company incorporates in order to sustain in the concerned business field in comparison to its business rivals. Based on the case study the strategies which Tough Mudder implements to overcome the business challenges put up by its competitors like Spartan races, and Warrior run would be taken into the context of the companys competitive strategy (Hitt, Ireland and Hoskisson, 2009). The competitive strategy is characteristically based on the companys abilities in regards to strengths, weakness, opportunity and threats in comparison to the strengths, weakness, opportunity, and threats its business competitors face. Tough Mudder reaped the idea of becoming a household name over the country and the five-person strategy team has been the strongest link between the management and the key target customer. The primary strategy of this adventure sports company was to make life-changing experience for the participants. In order to achieve the desired target, the company has acquired the best and potential talents who would germinate the same vision and mission like the companys mission. Tough Mudders passion in building a strong identity is reflected from the recruitments made and some of the recruited personnel recruited were from ESPN, Diageo, Bain Company, and London Olympic Committee (Lamb and Hillman, 2015). Tough Mudders success has been dependent on some strong basics that consisted of astute positioning of the brand, cautious product designing, effective brand building, operational planning, and focusing on the quality of customer experiences. Due to presence of strong and competitive rivals like Warrior Run, Spartan Race, it was quite difficult for Tough Mudder to be successful in holding the market lead. Hence, the company emphasized that enhanced market presence, and delivering unique customer experience is necessary so that customers are likely to return repetitively to have their best experience over time (Mullins, 2012). Strategy and tactics The terms strategy and tactics are often taken into the same context however, both the terms have a fine line of difference between the two. A tactics in general is taken into the context of being a method adopted in order to accomplish an objective whereas; strategy consists of the methods which are implemented in accomplishing a greater operation (Jeffs, 2008). For instance, the method implemented by Tough Mudder in gaining success in a particular event can be said to be the tactics and the methods that the company implemented in gaining overall success in its business operations can be taken into the context of strategy. From the beginning, it was clear that Tough Mudder had the intentions of being the market lead, hence, the companys strategy to make a strong team of staffs reflected the companys intensity of reaching the peak within quick succession. The companys gaming strategy was quite different from the games hosted by the other adventure sports company. Apart from being considered as one of the most adventurous sports organizer, the company exemplified its strong operational tactics by getting involved in the sponsorship program of Wounded Warrior project that highlighted the companys commitment towards wounded veterans (Mullins, 2012). Both these response from Tough Mudder made the world witnessed something that had not happened previously, i.e. relying of the companys toughness, the army of the United States of America sponsored eight events hosted by this sports company in 2013. Hence, the companys tactics to look after the injured veterans paid off by the involvement of the Army. Hence, th e sponsorship was a tactics that attracted peoples attention and at the same time, received an official sponsorship for hosting costly sports. The most significant challenge that the company faces is sustaining its leadership in the market. This is primarily due to the challenge its competitors are putting up in the recent years. Overcoming these challenges would require the company to plan out events that would be highly appreciated by the people so that the company is successful in customer retention. In order to do so the company requires hearing out what the customers expect out of them and design better events and even more challenges that would encourage maximum participation (Najmaei, n.d.). It was already highlighted that Tough Mudder got severe competition from the remaining adventure sports organizers, hence, despite of having some strong strategies, it is essential to have some counter strategies to defend the situation. Initially, the company has a competitive edge as it organizes differently adventurous sports, which has been satisfactory for the clients. Now, Tough Mudder needs to move out of the domestic borders and hot the global markets, especially the demand of Adventure sports are the highest (Mullins, 2012). Celebrity endorsement, especially those who have been associated with rough sports like boxing, wrestling could be appointed as ambassadors of the brand to derive additional success. Tough Mudder can also be associated with other sports as sponsors so that viewers or followers of other sports are attracted as well. Tough Mudder is a socially responsible company. It is because the company does not incorporate any unethical or immoral activity in their events. The events that the company designs for its customers are typically based on military training methods of several countries. The company takes meticulous care of any liabilities that occur in the course of the event which further establishes the fact that the company is socially responsible (Subba Rao, 2010). Another advantage that company gains out of this is the competitive advantage over its competitors. For, the company offers challenging events which is of course appreciated by the customers coupled with their socially responsible attitude they do have gained advantage over their competitors. References Ansoff, H. (2009).Strategic management. New York: Wiley. Dess, G. and Miller, A. 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