Mobile Application for Middle East Students in the UK Research Paper

Mobile Application for Middle East Students in the UK - Research Paper Example Software applications or apps are the mainstays of mobile business communications (Highsmith, 2002, p.30). Apps refer to the smartphone programs used daily in composing e-mails, updating calendars, editing documents and collaborating with colleagues. Nearly all smartphones have basic messaging apps such as SMS (text messaging), contact lists, e-mail, and calendars with room for downloading many other apps to customize the mobile business experience (Lacohee, Wakeford & Pearson, 2003, p.208). In order to conduct business successfully both within and outside the office, it is crucial to have a shared set of productivity tools. Windows Mobile is a popular operating system for smartphone due to its ability to run native versions of PowerPoint, Microsoft Word, and Excel. Other phones rely on third-party apps that allow users to edit and view Microsoft Office documents. Examples of such phones are QuickOffice and DataViz's Documents-to-Go. In addition, IT departments can customize smartpho nes into running applications related to â€Å"line of business† via the network, for instance, health records, workflow management, shipping and logistics management as well as other industry-specific software (Litchfield, 2010, n.p.). With appropriate applications, smartphones can act as powerful organizers. Pocket Informant is one of the popular contacts and calendar apps. The advantage of Pocket Informant over built-in calendar apps is its ability to provide a clear organization of complex schedules. Pocket Informant also enables one to view all the e-mails, notes and appointments for each contact in the address book (Williams & Pence, 2011, p.680). ReQall which is a new app that allows busy road-warriors to create to-do lists and calendar entries using easy voice commands. Through management of a complex network of contacts for business, only a small number of online services can beat LinkedIn that provide a native app for iPhone and before long for the Blackberry. Video conferencing and online collaboration are a boon to both national and international companies. Many powerful apps extend the online collaboration tools to the smartphone. Cisco's WebEx Meeting Center for iPhone and the Blackberry allows one to take part in the online conference as either a participant or a presenter. It allows for sharing of documents, viewing of PowerPoint presentations and IM together with various participants while teleconferencing via the smartphone (Liu & Hwang, 2010, P.E5). Another iPhone app is iShare which provides access to firm’s Microsoft SharePoint server to update workflows and collaborate on documents. Encamp for iPhone is an app smartphone that enables access to Basecamp project management workflows as well as shared documents (Highsmith, 2002, p.30).

Woman Hollering Creek - Short story Essay Example for Free

Woman Hollering Creek Short story Essay Woman Hollering Creek and Other Stories is a book of short stories published in 1991 by San Antonio-based Mexican-American writer Sandra Cisneros. The collection reflects Cisneross experience of being surrounded by American influences while still being familially bound to her Mexican heritage as she grew-up north of the Mexico-US border. Woman Hollering Creek and Other Stories These tales focus on the social role of women, and their relationships with the men and other women in their lives. The majority of the characters are stereotypes: men embody machismo while women are naà ¯ve and generally weak. Cisneros focuses on three feminine clichà ©s: the passive virgin, sinful seductress, and traitorous mother.[1] Not properly belonging to either Mexico or America, the Chicana protagonists earnestly search for their identity, only to discover abuse and shattered dreams. Apart from focusing on these issues of struggling females, Cisneros simultaneously develops the readers sensitivity towards the lives of immigrants. First edition cover Author The vignettes are quite short on average; the longest is 29 pages, while the shortest is fewer than five paragraphs. Despite such limited space, Cisneros experiments with daring poetic prose in her storytelling; for example, each story presents a new character with a distinct literary voice and style. Such writing has earned her the title of an accomplished Chicana poet, with the added credentials of her published books of poetry My Wicked Wicked Ways (1987) and Loose Woman (1994).[2]

Analyses Proposals The Coffeemate Brand Uk Marketing Essay

Analyses Proposals The Coffeemate Brand Uk Marketing Essay Firstly, this report will analyse the current position of the Coffee-Mate on the market place in the UK and secondly, will be given proposals for future strategic development of the Coffee-Mate brand in the UK. There should not be mass targeting in the cream powder market, however the segmentation of the market will help to identify potential buyers or buyers and will separate them into clusters within parallel buyers pattern. The important role plays the marketing mix such the right product, the right place, the right promotion at the right time. The Coffee-mate should preferably maintain and improve the market position, however it can be costly and not very often cost successful. The promotion which should be used for the Coffee-mate should be more determined on the product differentiation. It should show why the Coffee-Mate is different from the ordinary powder creamer and why the consumers should use the Coffee-Mate and nothing else. Also it should be considered a new distribution plan and the volume of products to offer. There should be a high concentration on the segments which are targeted and choice of the right product to this segment. The right marketing mix is a crucial for a suc cessful and profitable product. Contents Introduction In this report it will be firstly analysed the Coffee-Mate brand and current position on the market place in the UK based on the information from case of study the Coffee-Mate (Kotler at al, 2008). Secondly, it will be given proposals for future strategic development of the Coffee-mate brand in the UK. Firstly, there should be asked the key questions in strategic marketing management (Wilson and Gilligan, 2005). Where are we now? Where do we want to be? How might we get there? Which way is the best? How can we ensure arrival? The Nestle Coffee-Mate brand background The Coffee-mate was first introduced in 1961 as first non-diary powdered creamer in US by Nestle. In 1989 was introduced Nestle Coffee mate liquid, which was number one of non- dairy product on the market. Nestle Coffee-Mate developed a different flavours of powdered cream to keep their customer interesting in and buying their products. Nestle changed the view of kitchen coffee to cafe coffee made in the kitchen (http://www.coffee-mate.com/Faq.aspx). Customers of Coffee-mate can enjoy the different flavours also seasonal flavours (Gingerbread and Eggnog) and special edition, furthermore Coffee-mate can be found in fat free, reduced fat and sugar free in powdered and liquid products. The brand is playing important role for the Coffee-Mate. The Coffee-Mate is part of the Nestle, well known brand which will add value to the product and will differentiate Coffee-Mate from its competitors. The Nestle is using corporate umbrella branding where the companys name is attached to the entire p roduct portfolio (Wilson and Gilligan, 2005). For Heinz the umbrella is covering a wide range of products drinks (NESCAFÉ Gold Blend), breakfast cereals, and chocolate full Nestle portfolio (Appendix 1). There are advantages of corporate umbrella branding. Firstly, in Nestle case it can be reduced cost for a new campaign (promoting only the new product not the brand) and the brand name of Nestle is already well-known and established. McDonald at al (2008) believed that using corporate umbrella branding can be a disadvantage the brand name to not be as strongly identified with any one product also it can be argued that Nestle will lose the name as a coffee and chocolate brand. McDonald at al (2008) agreed that the brand dilution occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less of the brand. Market and environmental analysis Where are we now? Wilson and Gilligan (2005) believed that the importance of organizations performance in the market place is influenced by three key factors: The organizations current market position The nature of environmental opportunities and threats The organizations ability to cope with environmental demands. The Nestle Coffee-Mate current position on the market is seen by managers of Nestle as less growth potential than for example Nestle food products. In the result, the budget for marketing campaigns was minimized, however the budget for ground coffee increased  £43 million campaign aimed at reminding people that instant coffee is 100% real coffee made from pure and natural coffee beans and nothing else (Nestle press releases,2009). The coffee creamer market has advantages and disadvantages. Coffee creamer products have a better whitener use than dried or powdered milk, however consumers sees coffee creamer as something for special occasions but not for their daily coffee. The market for coffee creamer is complicated with different types of consumers behaviour. Firstly, there are consumers who will not use powdered milk or cream at all. Secondly, there are users who will use powdered milk into their coffee but will not use cream (the taste is changed). Thirdly, users will use Coffee-Mate only in case of emergency (run out of milk or cream). Fourthly, there are users who are using coffee cream daily however consider creamer as a treat. The use of Coffee-Mate correlates with consumption of coffee in UK. The average consumption of coffee is about 3kg per head in the UK, which is about 1.5 cups per day which is low compare to Italy, France or Germany (5kg) and in the Scandinavian or Benelux region (11-13kg)(Kotler a t al, 2008). The national Food Survey suggests that there is correlation between weekly income and consumption of coffee (the higher income the higher consumption of coffee). The UK coffee market is up 19% from 2002 ( £720 million in 2007). Instant coffee contributes 81% of market share however it can be seen shift from instant coffee into premium non-instant coffee (Mintel, 2008). On the other hand, Mintel researchers found that one in five consumers agree that it is too much effort to make ground coffee at home (Mintel, 2008). The strengths and weaknesses (strategic and marketing analysis) The main strengths of the Coffee-mate are its capability to replace the real cream or milk and the length of the life time storage, however legally it cannot be defined as non-diary because it contains ingredients such vegetable fat and dried glucose which contains a real milk derivates. The weaknesses of the Coffee-mate are firstly its limitation in sales. Secondly, the Coffee-mate it is not weekly shopping item and preferably consumers are buying fresh cream or milk instead of the powdered. Consumers see using powdered cream or milk just in emergency situation and furthermore not all the coffees are made with milk or cream. Thirdly, the Coffee-mate is not independent product and can be consumed only with coffee. Customer analysis The customers of the Coffee-mate are consumers who are buying instant or ground coffee and using powdered milk or coffee creamer. The survey was done by TGI and divided consumers into five potential groups for Coffee-Mate. The key variables used by TGI to segment the market are: income, age, social grade, concerning about health and environment, shopping activity and budgeting, social places (pubs, restaurants), brand versus own label, travelling, media (TV, radio, newspapers)  , number of children at home, area where they live, level of consumption of Coffee-Mate and creamers and occupation. TGI user survey divided consumers into five clusters Appendix 2. Cluster 1: Sharon and Tracy Experimentalists (Sample proportion: 15.4 %) Cluster 2: Eileen and Mary Cost constrained, older, and conservative (Sample proportion: 23.6 %) Cluster 3: Sarah and Anna Affluent, Young foodies (Sample proportion: 24.4 %) Cluster 4: Dawn and Lisa Cost constrained, Young families (Sample proportion: 13.9 %) Cluster 5: Dorothy and Amy Affluent (Sample proportion: 22.7 %) Market share Cluster 1 Sharon and Tracy 15, 4 % Cluster 2 Eileen and Anna 23, 6% Cluster 3 Sarah and Lisa 24, 4% Cluster 4 Dawn 13, 9% Cluster 5 Dorothy and Amy 22, 7% Source: TGIs user survey Competitor analysis The main competitors of the Coffee-Mate on the market place are fresh milk and cream (Appendix 3). For the coffee creamer market the main competitors are Compliment, Kenco, Compleat, own label and others (Appendix). Coffee-Mate has about 55% market share on the coffee creamer market. To be successful and better than competitors Coffee-mate has to concentrate on advantage for example a capacity to replace the milk which the Coffee-Mate has. To be better than competition it has to be known how the competition markets their products. The four main questions have to be asked: What is each competitors current strategy? How are competitors performing? What are their strengths and weaknesses? What can we expect from each competitor in the future? (Wilson and Gilligan, 2005). Strategic direction and strategic formulation Where do we want to be? Market segmentation, targeting and positioning It can be argued that the market for cream powder is segmented, however not mass targeted. The segmentation of market helps to identify group of buyers or potential buyers and divide them into groups within similar buyers pattern (Wilson and Gilligan, 2005). It is advantage for marketer to segment the market because the marketer then decides which segments present the greatest opportunity which are its target markets (McDonald at al, 2008). Not everyone likes the milk or cream into their coffee. Therefore, the marketers will divide up the market into the segments by exploring behavioural, demographic and psychographic differences within buyers (McDonald at a, 2008). The Coffee-Mate developed strategic marketing to target the market segment. The particular segment cannot be contented with only one product. If the Coffee-Mate was targeting only one segment 41% of the 55% (McDonald at al, 2008) the current market share however it will lose 14.5% which is owned by Coffee-Mate Lite. The Coffee-Mate has to use multiple segments and obtain a greater market share of coffee cream market. How might we get there Strategic choice which way is the best? The American Marketing Association (AMA) in 1985 said Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. To achieve the needs of the target segments the right marketing mix must be developed. The product (Coffee-Mate) has to be accessible in the right place (distribution), at the right price and in the right time (McCarthy, 1960). Thomas (1987) also believed that the product or services offering of a company or organization ultimately determines the nature of the business and the marketplace perception of the business. In this sense it is the core of the marketing management function. The product Coffee-Mate will have to satisfy the target segment. In this case, it will be difficult to satisfy many segments for this reason the preference segments will be identified clustered preferences (natural market segments). TGI user Surveys identified five potential consumers for Coffee-Mate. Based on the Appendix 3 it can be seen and argued who are potentially the most profitable group and which should be targeted. It can be said that Dawn and Lisa (young families, 13.9% sample proportion) and Sharon and Tracy (experimentalist, 15.4% sample proportion) will become Eileen and Mary (older and conservative, 23.6% sample proportion) and Sarah and Hannah will lose attractiveness for this segment (Kotler, 2008). The Coffee-Mate marketing MIX Product Abbot (1995) highlighted about product What people really desire are not the products but satisfying experience, however Levitt (1976) argued that the products have to be seen as the benefits not the functions. The Coffee-Mate is the product with a strong position (55% market share) on the market place, however it can be argued that one of the important aspects is brand name. Nestle is a strong, well -known brand and instead of creating, developing and maintaining a new one the Coffee-Mate become part of it. Wilson and Gilligan (2005) also agree that it is only in this way that the organization is able to promise and continue to deliver to the consumer a superior value than that offered by competitors. The importance of the coffee-mate product is in which phase of the product cycle is. The Coffee-mate cream powder is probably in the mature stadium. There is not a rapid growth on the UK market also there is not a sign of the new entries on the market or decline in demand for the Coffe e-Mate. Price The price is one of the important factors of the marketing mix. If there is wrong pricing decision the competitors will win and Nestle will lose their customers. Managers have to know the pricing strategies of their competitors and how big are their financial resources to cope with their competition. The Coffee-Mate should concentrate on the maintenance and improvement of market position (Wilson and Gilligan, 2005). Advantage of this objective is the improvements of the market share however it can be very costly and not often cost effective. Coffee-mate is already in leading position (55% market share) but there is danger that they will lose it. One the factors can be the lack of finance for campaign and promotion. Promotion Promotion is also important aspect of the marketing mix. It can be said that promotion is the visible face (Wilson and Gilligan, 2005) which symbolize the product and communicate with customers. In 2002 Nestle spent  £1m on the Coffee-Mate campaign to change customers opinion on the coffee whitener from coffee whitener to coffee enhancers with main slogan Coffee-mate does it for coffee so deliciously creamy tasting its almost improper (http://www.campaignlive.co.uk, 2002). In 2007 there was marketing campaign which promoted the Coffee-Mate Even when there is milk around (Appendix 5). It was previously discussed that young families, experimentalist, older and conservatives are the market which should be targeted. The tools which can be used to target the market can be: the TV, newspaper and a new medium Facebook and Twiter (Appendix 6). The new campaign should be more concentrated on the product differentiation. There are not other competitors who are producing powder cream or liqu id with different taste (Appendix 7) and sticks pad which can be used on the go. The Coffee-Mate should have distanced more from other in the market and create a major competitive advantage. To create competitive advantage there have to be understanding of particular segment, however the disadvantage of product differentiation can be limited opportunities for the sector growth and creating differences that customers do not value (Wilson and Gilligan, 2005). Furthermore, they have to convince the customer that the Coffee-mate is better than competitors products. Place The distribution plan is final and also important part of marketing mix. The right choice of distributors and volume distributed can make huge impact on the volume of products sold. To achieve the competitive advantage the right distribution channel has to be recognized. The Coffee-mate is sold by retailers (Morrison, Tesco, Sainsbury,), Internet and through other channels however there should be considered other options workplace, universities and hospitals. There is a huge opportunity to be a successful. Full-time working women agreed first thing in the morning I tend to have coffee with semi-skimmed milk, but towards 11 oclock I want something which is more relaxing, more substantial, so I have coffee with Coffee-Mate. It seems to be comforting. (Kotler at al, 2008). The distribution of the Coffee-Mate into the coffee machine which are in the workplace, universities or hospital will bring benefits, improve a market share and bring a new customers. To select a right channel of dis tribution the plan has to be considered (Wilson, 1983). Marketing MIX in use The different option (Coffee- Mate Lite, Gingerbread, Pumpkin) will influence the marketing mix of the Coffee-Mate. There have to be concentration on the segment which is targeted and the product which is offering to this segment. The product has to convince the segment market which is for example colour of packaging, the size and quality. It will be impossible to convince a lot of segment markets with only one product like the Coffee-Mate. The price will be influenced by the cost production, consumer demand and advertisement cost. The launch of the new favour such Lite, Mocha or Latte there have to be research that there will be high consumers demand for this products. Conclusion In this report the current marketing positions of the Coffee-Mate brand was analyzed and after were given proposals for future strategic development of the Coffee-mate brand in the UK. The Coffee-Mate is currently in the leading position, however the managers do not see the potential growth in the future. Despite this believe, the Coffee-Mate has a benefit of the length storage compare to fresh milk or cream, however powder cream is still seen as the treat by users and as the emergency by non-users. The market was divided by TGI into five clusters and the most profitable group was chosen and will be targeted. The best way how to achieve the success such as market growth and profitability can be done by better segmentation of the market and better clustered preferences. The Coffee-Mate is not just cream powder and the campaign has to say it to the potential costumers. The Coffee-Mate should create the competitive advantage from the differentiation. The Coffee-Mate has to persuade the consumers that they are better than their competitors. The crucial is the concentration on the segments which are targeted and chose the right product for this segment.

Compare racial and cultural struggles in Alice Walker’s The Color Essay

Compare racial and cultural struggles in Alice Walker’s The Color Purple as well as Toni Morrison’s The Bluest Eye. In African-American texts, blacks are seen as struggling with the patriarchal worlds they live in order to achieve a sense of Self and Identity. The texts I have chosen illustrate the hazards of Western religion, Rape, Patriarchal Dominance and Colonial notions of white supremacy; an intend to show how the protagonists of Alice Walker’s The Color Purple as well as Toni Morrison’s The Bluest Eye, cope with or crumble due to these issues in their struggle to find their identities. The search for self-identity and self-knowledge is not an easy task, even more so when you are a black woman and considered a mule and a piece of property. Providing an in depth analysis of these texts, this essay attempts to illustrate how both of these Afro-American writers depict and resolve their respective protagonists’ struggles. Religion is believed by many to serve as a means to achieving or finding self or identity. However, in the Euro-influenced Christian religion especially, directly after ‘finding one’s self’, one is called to deny one’s self in the name of a white ‘God’. ‘Humble yourself and cast your burdens to God’ they say, for ‘He will make all wrongs right’. Logically however, one must ask†¦what interest does the white God (who is especially portrayed in Afro-American writings such as The Color Purple and The Bluest Eye as a further extension of Patriarchal values) have in black people? Moreso, if the Christian bible is so heavily influenced by white man, what interest does the God it portrays have in black women? In The Color Purple, Celie’s original intended audience is a white, male God w... ... the voiceless, to overcome the patriarchal oppression and gradually find her ‘Self’. Bibliography Cutter, Martha. Philomela Speaks: Alice Walker's Revisioning of Rape Archetypes in The Color Purple - Critical Essay. MELUS, Fall – Winter, 2000. Davis, Thadious M. Walker’s Celebration of Self in Southern Generations. Hooks, Bell, ‘Writing the Subject: Reading The Color Purple’, in Bloom, H., ed. Modern Critical Views: Alice Walker, New York, 1989. Katz, Tamar. â€Å"Show Me How to Do Like You.† Didacticism and Epistolary Form in The Color Purple. 1988. Morrison, Toni The Bluest Eye, London: Picador, 1990. Peach, Linden Toni Morrison London: MacMillan, 1995. Shakhovtseva, Elena.  «The Heart of Darkness » in a Multicolored World: The Color Purple by Alice Walker as a womanist text. Walker, Alice The Color Purple London: The Women’s Press, 1986.

Roswell: Fact or Fiction? :: essays research papers fc

In analyzing the hypothetical scenario(s) proposed by many UFO researchers concerning the alleged crash of an Alien spaceship in the New Mexico desert July 2nd, 1947, I beg to question, whether our bureaucracy of a government could ever clamp shut an event of such magnitude. This is the most scrutinized of all UFO cases. This story, even if partly true is the most significant event in human history, next to our own creation of course. The story is clouded in extensive myth and misinformation. Seeing as there are many version of this event, I will depict the most likely of these scenarios to have occurred according to eyewitness testimony. Now, before I describe the sequence of events that unusual evening, I will first provide you a little background information concerning the state of New Mexico during this time frame. In 1947, New Mexico was unique to the rest of the world. For instance, the 509th Composite Bomb wing (The crew which dropped the Atomic bomb Fat Man and Little Boy on the Japanese during WWII) was stationed at the Roswell Army Air Force Base. Secondly, Los Alamos nuclear facility, home to the Manhattan project was a short distance to the north of the crash site. Lastly, you had the atomic, radar, missile-testing facility of White Sands and Alamogordo/Holloman Air Force Base only a short distance to the south (Randles 68). I believe, with such facilities congregated in one general area that from the Alien visitor’s viewpoint gathering information (Spying) on the most technologically advanced area on the planet would seem logical in 1947, seeing as the humans just finished killing off millions of their own (WWII plus Holocaust), maybe space was the next likely target for humanity to invade. Also, I found some circumstantial evidence pertaining to the Base radar at the army’s 509th airfield outside the town of Roswell. Basically the army’s base radar had been tracking strange blips on the night of July 1, 1947 (Corso 8). This o bject maneuvered at such high speeds and changed direction so sharply that the radar operators said it was, â€Å" No earthly craft†. Interesting to note that through that night and the following day Army Intelligence was on high alert (Corso 8). That night a Mr. and Mrs. Dan Wilmot apparently sighted what they theorized to be a flying disk. They were sitting on their porch at 105 South Penn.

Symbolism in Daisy Miller by Henry James :: Henry James, Daisy Miller

The story of Daisy Miller starts off in Vevey, Switzerland with Winterbourne and Daisy meeting through Daisy's brother Randolph. Winterbourne is immediately attracted to her stating, "she was strikingly, admirably pretty" (James 470). The story continues with Winterbourne giving Daisy a tour of the Chateau de Chillon, and Winterbourne returning to Geneva, where he had an older women waiting for him. Daisy ends up meeting an Italian man, Giovanelli, which eventually leads to her death of malaria. Although the characters seem simple enough, they symbolize much more than themselves. In Henry James's Daisy Miller, Daisy symbolizes all American women who travel abroad to Europe, while Winterbourne symbolizes the European mentality of American tourists. Daisy is the "pretty American flirt" throughout the novella (James 474). She is nice and sweet, but also rebellious and ignorant. Daisy really does not care what society thinks of her. You see this throughout the course of the novel when she goes to Chillon with Winterbourne alone and when she frolics the streets at night with Giovanelli. Most Europeans look down upon American travelers in Europe, especially when they do not follow the customs and culture of their country. This is something that still has not changed today. The Miller family treats their carrier, Eugenio, like one of the family. Typically carriers live and sleep on the lower levels of the house, while Eugenio sleeps on the same level and interacts with the family. This is something that stands out to Winterbourne's aunt, Mrs. Costello because that is unheard of in European culture. When Winterbourne tells Mrs. Costello about Daisy, you can see the symbolism already becoming very prevalent, "They are very co mmon; they are the sort of Americans that one does one's duty by not- not accepting" Mrs. Costello feels very strongly about the Americans in a negative way. She refuses to be introduced to Daisy and tells Winterbourne that she should be more like his cousins from New York. Ironically enough, he has heard that his cousins are "tremendous flirts" (James 478). This is interesting because of Winterbourne's belief that all American girls are flirts. Daisy did not help her case any of being the typical American flirt when she goes to Italy and meets many different men, including Giovanelli. If the Europeans have not met many Americans and the usually the ones that can afford to travel are rich, they can only assume what America is by what they have seen.

An Inconvenient Turth Essay

My reason for picking this topic is, because I would like to know more about global warming. What are the real danger`s that we are facing due to global warming? What can we do to stop the exceeding rapid rates of global warming? I would like to imform other about the new knowledge that I obtain on the subect of globle warming. Al Gore tell how people use to Think about global warming that the world was big enough and we would never have a problem. He also describes global warming as when the sun`s radiation comes in, in the form of light waves passing through earth atmosphere to heat the earth,and then it is re-radiated back into space in the form of infrared radiation, and some of the out going infrared radiation is trapped by the earth atmosphere and warms it. This thin layer of atmosphere is being thicken by all of the global warming pollution that`s being put up there. He speaks of Mr. Roger Revelle as the first person to propose measuring carbon dioxide in the earth`s atmosphere. After the first years of data he intuited what it meant for what was to come. He and a team of other designed the experiment in 1957 with the help of Mr. Charles David Keeling. they started sending these weather balloons up every day. The results of his measurements after only a few years it was startling. He drew the connections between the larger changes in our civilization, and this pattern that was now visible in the atmosphere of the entire plant, and then he projected into then future where this was headed unless we make some adjustments. Mount Kilimanjaro had icecaps 30 years ago. and now it has all melted. Mr. Lonnie Thompson, studies glaciers, and predicts there will be no more snows of Kilimanjaro within the next decade. Its also is happening in Glacier National Park, and all around the world the ice is now gone. He mentions about CO2 and temperature, when there is more carbon dioxide, the temperature gets warmer. He speak of this not so much as a political issue,but a moral issue. It is deeply unethical. He had a lots of faith in the democratic system that these finding would be compelling enough to cause a real change but they were n`t. He speak about when the oceans get warmer that cause stronger storms leading to a lots of big hurricanes and a all time record in the U.S. of tornado, and in Japan record set for typhoons. He contribute the changing of the season to global warming and changing nature plans. He also says that the burning of forests and brush fires causes more co2 to be pit into the air.what all of this means is our ability to a have a future to live in the earth. I really enjoy the movie The movie was very informing I got a better idea about what is happening around the world. I agree with Al Gore something must be done. It was amazing to me about how everything connect together like a domino effect. I picture in my mind how all these great mountains all around us is melting which is changing the temperature of the sea, which cause many of the world`s disaster by storms. Man is destroying himself. It makes me think can we go back where their was not a lots of invention that polluted our air. Can we truly find a solution to this mas, mass, mass, problem are have we went to far of no return. I think about the air we breathe and the water we drink. I remember only about 40 yrs.ago when I was ten years old, my grandmother showed me where I could drink out a spring it was so clean and beautiful and fresh tasting, I hate to think if I when back there to drink what kind of substance would be in that water now. Everything is being effected our food, the animal niches,and season is changing we can`t tell winter from fall or spring from summer and the insects can`t tell neither. If we have gone to far to stop all the problems, why not do, what we can do, to correct what we can, for the future of our life on the earth.